Nike's World Shoe Project A
Tom Clarke, president of chaussure air jordan 1 the company in 1998, HAD Attended the meetings, seen the presentations and reviewed the numbers related to the market potential of China: a rough gem with a booming population of 1.2 billion. He Knew That aussi In Many parts of the world, Including China, chaussures air jordan 5 people couldn't Afford Nike's current footwear products. Clarke did not want to listen to-any more speeches. He wanted to hold in his hand a tangible prototype, a Specialized shoe That Could sell in an emery economy. with a Range of affordable, durable, and easy to Produce sport shoes. So with this command, Hartge, Director of Emerging Market Footwear, teamed up with long time shoe designer Alex Gajowskyj, and in early 1998 Began the development of the World Shoe Project, a footwear line Exclusively Intended for emerging markets in Asia, Africa, and Latin America.
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